Selling The Dream - Mackay Hugh - 2017

DESCRIPTION

228 pages. Multiple copies of this title available. This book is an unread copy. Covers have no creasing or wear. Spine is uncreased. Pages are clean and unmarked and in excellent condition. If someone asked me who should write a satirical novel about the advertising business - someone with inside knowledge who could write well and was extremely clever and amusing - I'd say, 'See if Hugh Mackay is available.'" John Clarke Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of advertising, and is the jewel in the crown of agency KK&C. When Linc is handed the reins of the high-budget, high-profile campaign for the groundbreaking new snack 'The Ripper', he knows it's his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C floundering in his wake ...Ruthless in his pursuit of professional success, it doesn't occur to Linc that he himself might be the pawn in this great game of advertising, where no method - be it a calculated office affair or 'disruptive skydiving' - is off limits to aid in selling the dream. In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls. Quantity Available: 6. Category: Fiction; General; ISBN/EAN: 9781743534861. Inventory No: 20050171. By: Mackay Hugh Year: 2017 Visit our website to view thousands more products like this and order online at: