People can use the internet to sell fake copies of almost all brand name items.

To make sure you're buying the real thing carefully review the ad and research the seller before buying.

How can I tell if an item is a fake?

Here are some tips to identify a fake item.

• The cost of the item is well below market value.

• The seller has multiple listings for the same item.

• The seller avoids questions about the authenticity of the item or where it comes from.

How can I work out if an item is genuine?

To know whether an item is genuine:

• Ask the seller for proof of authenticity

  Such as certificates, warranty cards, receipts and serial numbers.

• Make sure that the seller has the item

  Be suspicious of sellers who don't have the item in their possession or tell you that the item will be delivered from another location.

• Check the ad carefully

  Be suspicious of ads that use words like "authentic copy" or "genuine imitation". Some listings may refer to the brand name such as "Chanel like" or "Gucci style". Spend some time researching the item so you know what to look for.

• Make sure you can return it if it's not genuine

  Before purchasing an item ask the seller about their refund or return policy.

What should I do if I suspect a counterfeit or fake item?

If you suspect an item for sale on our website is counterfeit or fake please report it to us.

Our Terms of Use prohibit the advertisement of fake items. If an item is counterfeit it will be removed from our network and action will be taken against the seller.