Keyword Spamming Policy

Keyword Spamming Policy

PuppyList prohibits sellers from using keyword spam in their ads to unfairly gain attention or inappropriately direct users to their ads and listings.

We consider the following as keyword spam:

  • excessive use or repetition of keywords within all titles and descriptions (including short, full and print descriptions)
  • use of unrelated keywords to manipulate search results. This includes, but is not limited to, the inappropriate use of brand names, celebrity names, products, and items and services which are not associated with the item being sold.
  • We investigate reports of keyword spam and take appropriate action where an ad or listing is considered to include keywords inappropriately.
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